Tui Blue Adriatic Beach

My wife and I wanted to celebrate our 60th birthday with a bit of luxury and I wanted to return to the Balkans after serving there in the 90s following the war so we booked a 10 day holiday in June 2022 for summer 23 flying out on 28th July to Split and at TUI Blue Adriatic Beach in Croatia, because we wanted something special we decided to upgrade to a Swim up Pool room so we didn’t have to compete in the sun bed competition every morning! Unfortunately and 10 months later on 13th April 2023 we received an email which stated: “We have been advised that the room you have booked can no longer be offered during your stay. We understand that a change like this is disappointing, and we would like to apologise for any inconvenience caused. When we are no longer able to offer a particular room, we’ll always look to find an alternative which is as similar to your original choice and therefore have secured you a Junior Suite with Sea View and Balcony or Terrace. Please kindly check our website for more information on what is included in this room type to ensure that this alternative room will be acceptable to you”. As you can see there was no explanation as to why and despite contacting TUI directly both through email and phone they were unable to provide me with a reason, I also contacted the hotel directly and they blamed TUI but when I went back to TUI with this information they still failed to confirm why the room had been cancelled. The hotel has an app so I started communicating through that and to my surprise we weren’t alone, and while at the resort we established it was common and I am aware of at least another 6 couples celebrating occasions who had their rooms cancelled! There are 24 swim up rooms which were all fully functional though many were unoccupied and what we discovered was that they were being rented out daily at a cost of 125€ (£107) which was approximately £42 a night more than I and others had paid in 2022 when we booked our holidays. As we know prices increased significantly during the period June 22 to Summer 23 and TUI obviously saw an opportunity to profiteer, if TUI cancelled all 24 rooms booked in 2022 at a cost of £65 a night and charged £107 in Summer 23 they would have seen an increased profitability of over £31k each month over customer service and loyalty! TUI did say that we could change our hotel and destination, but because they cancelled the rooms so close to the actual start we were unable to find anything remotely suitable for the price we paid when we booked in June 2022 and we were told that the same cancellation rules applied so we would have been significantly out of pocket through their greed! All we all want is for TUI to inform us why they cancelled the rooms people had booked well in advance in good faith. The food was very repetitive so we ate out a could of times which is disappointing when it’s all inclusive, overall we were very disappointed and we absolutely wouldn’t recommend or return to

Visited at beginning of October and our first visit to Croatia. Travelled on a TUI holiday with flights by easyJet from Luton. Delayed 24 hours due to severe storm but easyJet did there best and put us up overnight eventually. Hotel is a fair distance (140mins) from airport which (Split) is probably the cleanest I have ever seen. It is set at the base of a mountain and most rooms inc ours had a perfect sea view. Totally spotless, clean and modern with spacious rooms. Beach is spotlessly clean but pebbly and the sea warm and crystal clear. No problems getting sun beds but sometimes a queue at the pool bar as the beach bar was not open. Food generally good with plenty of choice and variety. Maybe a little more salad choice in comparison to Turkish or Greek hotels if was being highly critical. Expected a little more from the Mojito bar which was really just a standard bar and the mojitos and cocktails were ok as was the beer. Evening entertainment was mainly singers which were ok but more background rather than entertainment. After losing a day to delays we didn’t do any trips other than go to Makarska which is equally stunning. All in all a good first trip to Croatia and will go back at some point.

Me and my partner visited in May 2023 for 10 nights and had a great stay. The location is absolutely stunning! Sitting on the balcony in the evenings watching the sunset and spotting dolphins is something I will never forget. The hotel was impeccably clean and had great facilities. We were a big fan of the cocktails, especially the pina coladas! Also loved the iced coffees! The food was tasty and varied. We weren't blown away with the entertainment but that is just a personal preference. If we were to ever return to Croatia (which we hope to one day!) we would certainly stay at this hotel again.

The transfer from airport is minimum 90 minutes.The hotel is isolated,no nearby shops,cafes etc Hotel is very nice and rooms are clean and comfortable with excellent showers.There are many steps to get to poolside or beach from reception area, easily 200+ a day with just two trips up and down.I am fairly fit and had little problem but those steps were brutal for more elderly people and should have been more highlighted by Tui.The lounges are lovely, clean with comfortable seating and the views and sunsets are brilliant. The poolside bar is not what you would expect from all inclusive, no hot food,limited cold wraps,no free ice cream and poor quality soft drinks.The pool is large and clean but the request not to reserve sunbeds is ignored and not enforced,annoying when you see beds unused for hours and you can't find one.The restaurant is airy,bright,great views but the food repetitive and bland,no curries,roast joints etc,if you like pork and chicken done a hundred different ways then you will be fine,breakfast was always our best meal.Soups were at times very good and the sweet counter was also decent.The restaurant staff ranged from mostly excellent to a few abysmal characters who I feel will be ****ed out fairly soon as the hotel had only been reopened for a few weeks.Good entertainment in the evenings, mainly trios or quartets of musicians/singers.The beach is pebbly,and you have to navigate many unsafe boulders before being able to swim,you need sand shoes definitely, we saw a lot of people lose their footing and fall just trying to get in the water.Avoid the trip to Dubrovnik, its a 3 hour coach trip there,3 hours to rush around and then 3 hours back on the coach at a cost of over 80 euros each,scandalous. The transfer,steps and food are the main critical points I would make,the vast majority of staff,pleasant ,helpful and friendly but the steps aargh.

Cannot believe some of the negative reviews about this hotel. If you think it’s a retirement home then you obviously cannot see the wide range of ages. One of the best hotels I have stayed in. The staff, food and TUI Blue reps are excellent. The views are stunning and yes it is a bit isolated but it’s all in the brochure. When you work hard for a living all I want to do is relax in 5 star luxury xx

Last day here dont want to go home Beautiful setting fabulous staff and food excellent, can’t wait to come back only downside steps up /down to the pool however it works off great breakfast/ lunch treat yourself to the day bed on the beach can’t recommend this hotel enough

Beautiful service / hotel / staff … and cocktails .. my hubby and I went here for week break without our daughter .. it was amazing .. beautiful country and hotel .. we will return soon we hope

What a fantastic few days’ we had at Tui Blue Adriatic Beach! As other reviewers have mentioned, the transfer from Split airport to the resort was around two hours, however the coach was modern and comfortable – with aircon – and the drive was so scenic along the Croatian coastline that it didn’t bother us at all, and time went pretty quickly. Once we arrived at the resort, we were informed our room was ready a little earlier than expected, which was great, and what a room we had! We were kindly upgraded to a Superior Sea View Room (Azul, 2107) and it was contemporary and spacious, the highlight being the breathtaking view over the pool and sea! We spent many evenings watching incredible sunsets from the balcony. The room was cleverly designed so that the bed faced the view, which was lovely to wake up to. As others have noted, the resort is built on a hill, and although there are a number of lifts available, there are lots of steps to go up and down to get to and from the pool and beach – we were fine with this, but this may prove difficult for some with mobility challenges. There was a wide choice of food available in the main buffet style restaurant for breakfast, lunch and dinner. From local dishes to international favourites, there was always something new and tempting plus lots of fresh fruit, salads, vegetables and live cooking stations too. We were pleasantly surprised by the offering. Drinks wise, my husband mainly had the draught beer, which he enjoyed, and I stuck to the cocktails. I was a little worried beforehand that most of the cocktails would be chargeable, however a good number were included – the Pina Colada’s went down a treat after a day on the beach. We dined one night in the Culinarium, which made a nice treat. In terms of entertainment, it wasn’t a busy schedule, however we appreciated the live music which was on most nights we stayed, my husband really enjoyed the ****** night as well. This holiday was very much one for us to relax, so we spent most days on the beach (make sure you bring shoes for the beach – it’s pebbly), swimming in the sea or relaxing by the pool, however also made use of the gym, sauna, steam room and games room too. The resort is located in a very quiet area, however for those that want to explore a bit more, the next village is a 5-minute stroll away, and Igrane (a small town) is about 30 – 40 minutes’ walk. One of the big standouts of this hotel (as well as its spectacular location), was the friendly, helpful staff. Everyone we met was lovely, from the F&B team to housekeepers, and seemed to really enjoy chatting and joking with guests. We came back from our holiday feeling completely relaxed and are already looking forward to our next trip back to Croatia! Thank you Adriatic Beach!

Lovely hotel, quiet location, on the beach! Stayed with my father for the week and had a lovely time - a cake was left in our room on his birthday and his face lit up! A lovely touch! Lots of room at the pool no need for worrying about getting a bed. Coffee bar for the morning and throughly the day is FANTASTIC. - staff were a bit shocked at my request for a cold caramel latte but was still made excellently! Right next to the beach - be prepared for walking up and down a lot of steps, however this is very clear from all the pictures - so ignore those complaining! We walked to the next town along - be warned this will take well over an hour and there are no taxis! So you will have to walk there and back and there are few cafes and not alot going on when you get there! We did a trip to Dubrovnik and Mostar - Do not miss these trips! Mostar is amazing and Dubrovnik is a must see!